Hywel Mathias Divisional Director for Merlin Entertainments London attractions

London offers a huge wealth of flavours and experiences across the city, with so many combinations to be tried. Whether itís the fantastic blend of people and culture, the mix of historical and modern buildings or maybe the permanent annual events sprinkled with fresh and new pop-ups, London really is a city which is able to serve up the perfect recipe for any visitor.

In the Merlin Entertainments London attractions we have our own great mix of five fantastic destinations which offer amazing days out and magical memories. Our attractions also fit perfectly together to make great day trip no matter what youíre looking for. First timers to London who want iconic London landmarks tend to visit the Coca-Cola London Eye and Madame Tussauds London for a mix of cloud-nine and celebrity glamour. A favourite family-friendly combination is a day at SEA LIFE London and Shrekís Adventure! London Ė a perfect pairing of shimmering fish scales and magical fairy tales.

We know that nothing says summer like a really great family day out, which is why this year we have dedicated ourselves to providing amazing combinations of attractions for our guests. Just like deciding on which of your favourite ice cream flavours and toppings to go for when the much-anticipated ice cream van rounds the corner, we provide dozens of exciting options when planning which attractions to visit so everyone can enjoy a truly personalised day out.

Of course, itís also very important to create new, innovative and exciting experiences that keep the whole family entertained. In 2017 alone the Merlin London family have launched the UKís largest jellyfish collection at SEA LIFE London, a brand new interactive app on the London Eye and a roaring King Kong experience at Madame Tussauds London.

With all this in mind, we hope this issue of This Is London will inspire you to find your very own perfect combination this summer!

Hywel Mathias, Divisional Director for Merlin Entertainments London attractions

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Hywel Mathias
Divisional Director for Merlin Entertainments London attractions